I thought the whole idea when hitting an iron is getting it close to the hole not just hitting it far…but then maybe I’m too picky when it comes to the hyperbole being used by Callaway’s marketing department. They are also pushing the idea X Hot’s give the user lots of added distance as though that was something good. Street prices are $700 for the regular model (in steel 4-iron through AW) and $800 for the Pro model. X Hots are really nice looking particularly the Pro model and both are now in shops, ready to be tested. The Callaway marketing message calls them “aggressive irons,” but more on that later.
After several years of poor sales Callaway Golf has rededicated itself to getting back their top position in the marketplace and to that end the new X Hot Irons have already created some buzz.
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